In the News

2009

Expert: Build business on social capital
Arizona Republic – Andrew Johnson – ‎Nov 11, 2009‎
… media solely as a virtual megaphone to drive up sales miss a huge opportunity to strengthen customer relationships, according to entrepreneur Tara Hunt. …

Social Network Closeup: Twitter – from “Social Networks: The New Reality”
Advertising Specialty Institute – C.J. Mittica – Oct, 2009
… conversation and can interact on a deeper level. Don’t make it just a function of your marketing department,” says Tara Hunt, author of The Whuffie Factor.

GeekGirls Shine at Startup Camp Montreal5
Hollywood Today Newsmagazine – Jeffrey Jolson – ‎Oct 17, 2009‎
Women were represented in full-force on stage, from the night’s MC Tara Hunt, to the two keynote speakers, and RushPRnews very own Andrea Archibald, …

With information galore, we need news judgment
Los Angeles Times – Oct 2, 2009
… to continue promoting themselves and their work with more gusto on social networks like Twitter and Facebook, said Web marketing consultant Tara Hunt. …

Leading Futurist: Online Influence is Transforming Society
MarketWatch – MarketWatch – Aug 28, 2009
The event features leading speakers such as Howard Rheingold, author of Smart Mobs, Tara Hunt, author of The Whuffie Factor, Brian Solis, author of Putting …

Omaha karaoke fans invited to tap…
Omaha World-Herald – July 21, 2009
Author Tara Hunt is relocating to Montreal — and taking karaoke fans along for … By Josefina Loza Tara Hunt quit her job, bought a beaten-down RV and is …

Interview avec Tara Hunt : Mettez du “Whuffie” dans votre stratégie 2.0
Marketing & Innovation – Jun 19, 2009
Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du …

Tara Hunt: ‘Pourquoi “Whuffie” dans l’e-marketing 2.0′ ?
Silicon.fr – May 18, 2009
L’égérie du ‘Pinko marketing’ et des ‘Barcamps’ nous dévoile les dessous du facteur Whuffie, thèse de son nouvel ouvrage. Tara Hunt: c’est un nom de star …

Saturday Reader: ‘Whuffie Factor’ shows how social networking is good for business
Arizona Daily Star – May 9, 2009
By Richard Pachter. According to Wikipedia, “Whuffie is the ephemeral, reputation-based currency of Cory Doctorow’s science-fiction novel, ‘Down and Out in …

IPhone app firm SonicMule puts music at users’ fingertips
Los Angeles Times – May 7, 2009
“It just helps you feel connected to other iPhone users around the world,” says Tara Hunt, 35, of San Francisco, an author and consultant specializing in …

Key objectives for a killer social media play (page 2 of 6)
iMedia Connection – May 1, 2009
Social media expert Tara Hunt likes to point out that social capital is what makes online communities flourish, not money. Those that help you strum the …

Sharing your life online: How much is too much?
San Francisco Chronicle – Apr 27, 2009
Emboldened by a few glasses of wine one Saturday night, Tara Hunt ranted on Twitter about her frustrations with San Francisco’s dating scene. …

The Whuffie Factor: Using the Power of Social Networks to Build Your Business
CNNMoney.com – Apr 24, 2009
By Tara Hunt. “There really are only three ways to build a business and make money online,” writes Tara Hunt. “Porn, luck and whuffie.” …

Tara Hunt Shares Power of Building Relationships in Whuffie-Rich Design
techwhack.com – Mar 4, 2009
An Event Apart Seattle featuring Tara Hunt, author of The Whuffie Factor, to be published in April 2009, reveals why Whuffie isn’t just for community …

The Zappos CEO and UPS Step In
Business Week – March 2, 2009
“At 9 a.m. on the dot, the doorbell rings. Not only do they have the package, but there’s a UPS guy with flowers and chocolates and another with treats and toys for Ridley. They even offered to assemble the unit and listened to my suggestions for improving service…”

Why Whuffie is Wiser
H+ Magazine – March 2009
“As our bank accounts sag under the pressure of the slowed economy, our whuffie accounts are overflowing with the wealth to pull us through each day…”

In Far-Off Fields: coming and going with four global professionals
Unlimited Magazine – February 2009
“Hunt, who lives in San Francisco, promotes her vision for the future of marketing through the internet consulting firm Citizen Agency, which she co-founded in 2006; in public speaking appearances; on her Twitter feed; in her upcoming book, The Whuffie Factor”

Bill Gates Unleashes Mosquitoes On Rich TED Conference Crowd
Silicon Alley Insider, NY – Feb 4, 2009
“No reason that only poor people should get malaria,” attendee Tara Hunt paraphrases Gates as saying. We like eBay founder Pierre Omidyar’s reaction the …

Thinking Digital conference, 14-15 May 2009, The Sage, Gateshead
Bits of News – Jan 23, 2009
And Tara Hunt. Returning to Thinking Digital for a second year, this time around renowned online marketer Tara will talk about the secret of how to get it …

A Daily Dose of Blogs for the Tech Entrepreneur
Fast Company – Jan 22, 2009
Tara Hunt’s HorsePigCow is a great blog about social media. VentureHacks, an invaluable resource for understanding VC deal terms. When you need this info, …

The Most Influential Women in Technology: The Evangelists
Fast Company Magazine – February, 2009
Hunt is known for leading online grassroots communities — such as BarCamp, the user-generated conference — and teaching companies how to foster their own Web followings. Her upcoming book, The Whuffie Factor, takes her message to the masses.

2008

Evolution of the Web
WorldChanging – December 17, 2008
Tara Hunt is ever clueful about marketing in the evolving computer-mediated media ecology. She’s quoted in the Radical Tech post as saying: Customers are …

8 Experts Predict How Web 2.0 Will Evolve In 2009
Fast Company – December 8, 2008
Tara Hunt… “Social Media will cease to be such an ‘experimental’ field in marketing and will start to become part of the main core of good campaigns…

Current TV Crashes The Debates
Wired News – Sep 27, 2008
“All of the debates should have contextual tweets on them at the bottom, said Tara “Miss Rogue” Hunt, co-founder and chief marketing officer of Citizen Agency…

Is a Social Media Friend Really a Friend?
Mashable, CA – Sep 17, 2008
Tara Hunt, aka Miss Rogue on Twitter, suggests that the XFN distinctions to classify types of friends would be a good addition to social networking sites. …

A Place to Lay Your Laptop
Globe and Mail – September 10, 2008
For the business person on the road, co-working spaces are much more comfortable than a coffee shop or hotel meeting room, says Tara Hunt, a California information-technology consultant and the owner of Citizen Space in San Francisco…

“Jelly” sweet opportunity
Denton Record Chronicle, TX – Sep 4, 2008
“There are many spaces in progress right now,” said Tara Hunt, a co-working guru and founder said. “They all start at different places. …

A PostSecret Guide to Going Viral (Authors @ Mashable)
Mashable, CA – Aug 14, 2008
Some of what I know about social media comes from experts like Clay Shirky, Tara Hunt and the visionary Kevin Kelly, who I first read decades ago in the …

Decise, femminili e pure geniali Sono le ragazze della Silicon Valley
La Repubblica, Italy – Aug 17, 2008
… essere tutte gestite da uomini”, afferma Tara Hunt, autrice di The Wuffie Factor, blogger e consulente del social networking, “Ma quando la si gratta, …

Don’t Cry for Us, Silicon Valley
BusinessWeek – August 1, 2008
Says Tara Hunt, an author, blogger, and social-media consultant: “On the surface, it feels like there is a disaster here because many of the companies that are focused on are run by men. But in actuality, if you dig around, you will find more startups than ever run by women.”

So Open It Hurts
San Francisco Magazine – August, 2008
Web 2.0 visionaries Tara Hunt and Chris Messina blogged and twittered about their romance to all of geekdom as if it were one of their utopian open-source projects. Sharing their breakup has been a lot harder.

Instant Co-Workers
Austin American-Statesman, TX – Jul 6, 2008
One of them, Tara Hunt of San Francisco’s Citizen Space, has become one of the most respected co-working enthusiasts in the country. …

Social Media Club Forms Interim Board To Chart Strategic Direction
MarketWatch – Jul 9, 2008
… Jon Gatrell; Howard Greenstein; Francine Hardaway; Josh Hallett; Annie Heckenberger; Chuck Hester; Chris Heuer; Sherry Heyl; Tara Hunt; Bill Johnston; …

BlogHer: Who Are Your Favorite Women Bloggers?
ReadWriteWeb, CA – Jul 18, 2008
Tara Hunt is a marketing consultant and author. She blogs at Horse Pig Cow about how businesses can thrive in the changing online world. …

Working in Wiki: Camping Out
Governing Magazine – May, 2008
Tara Hunt, the co-founder of Citizen Agency, learned of the Canadian camps and thought, “Wow, this is brilliant.” She was intrigued by the idea…

Shared Work Spaces for the Lonely ‘Solo-preneur’
TheStreet.com – Apr 22, 2008
“From home, you don’t have that same energy as you find in an office,” says Tara Hunt, 34. “Sure, you have the convenience of being able to roll out of bed …

‘Coworking,’ a cooperative for the modern age
International Herald Tribune – Feb 21, 2008
Tara Hunt, a co-owner of Citizen Agency, which calls its office Citizen Space, has listed (in a blog, of course) some principles of coworking. …

They’re Working on Their Own, Just Side by Side
New York Times, United States – February 20, 2008
Tara Hunt, a co-owner of Citizen Agency, which calls its office Citizen Space, has listed (in a blog, of course) some principles of coworking. …

Shared work spaces a wave of the future
San Francisco Chronicle, USA – Feb 18, 2008
“We’ve had some interesting open meetings,” said Tara Hunt, co-founder of Citizen Space. “One tenant wrote a plan on the whiteboard for something that …

Workshop aims to upgrade transit trip planning
San Francisco Chronicle, USA – Feb 18, 2008
“We’re not looking to overhaul the system in one weekend,” said Tara Hunt, a TransitCamp organizer. “But there’s a lot of frustration out there and a lot of …

Practical Values: Works Well With Others
Mother Jones – Jan 18, 2008
“We want it to be somewhere our tenants can meet with clients,” says cofounder Tara Hunt, a 34-year-old marketing consultant. In other words, no foosball. …

2007

Government in the Age of YouTube: A Report on the eC3 Symposium
Government Technology, CA – Dec 4, 2007
In fact, trendsetters like Tara Hunt, symposium participant and co-founder of Internet consultancy Citizen Agency, would argue that even having a symposium …

The Global Sympathetic Audience
New York Times, United States – Nov 2, 2007
He described how in April he and his partner, Tara Hunt, “had a big fight after we’d been drinking and then she Twittered that she was leaving me. …

Zipcar, Flexcar to merge car sharing businesses
San Francisco Chronicle, USA – Oct 31, 2007
“As a member, I think it’s great,” said Tara Hunt, 33, who owns an Internet marketing consulting business, lives in San Francisco and belongs to Zipcar. …

Government Leaders Gather for NIC’s Fifth Annual eGovernment Leadership Summit
TMC Net, CT – Oct 24, 2007
A diverse group of keynote speakers is also scheduled to present at the eGovernment Leadership Summit, including Web 2.0 expert Tara Hunt from Citizen …

Co-working: the ultimate in teleworking flexibility
PC World – Oct 23, 2007
Citizen Space co-founder Tara Hunt says that she and her partner Chris Messina designed their co-working space with the idea of maximizing sociability and …

Shared offices growing in SF, Peninsula
Examiner.com – 4 hours ago
… is designed to foster sharing — even to the extent of members commenting on business plans written on the whiteboard, according to co-founder Tara Hunt. …

Coworkers of the World Unite!
The American Prospect, Washington, DC – Oct 1, 2007
The trend started in the capital of what business writer Daniel Pink has dubbed the “free agent nation” — San Francisco. There, Chris Messina, 26, and Tara Hunt, 34, run Citizen Agency…

Web2Open @ Berlin
O’Reilly Radar, CA – Sep 26, 2007
At the first Expo we were lucky to have Tara Hunt and Chris Messina of Citizen Agency organize the talks. At the Web 2.0 Expo Berlin Nicole Simon has taken …

Resident plans shared space for creative work
University of North Carolina The Daily Tar Heel, NC – Sep 12, 2007
Tara Hunt, co-founder of Citizen Space, said that co-working spaces have become popular in big cities but mostly cater to the “tech community. …

BarCamp Geeks Celebrate Two Years of Organized Chaos
Wired News – August 21, 2007
“What’s so incredible about where BarCamp came from is that it all started out so humble,” says Tara Hunt, co-founder of web shop Citizen Agency and …

BlogHer ‘07: Privacy Vs. Exposure
Yahoo! Tech, CA – Jul 28, 2007
People often ask Tara Hunt—who blogs at HorsePigCow and says she lives her life out loud, Twittering her wherabouts, sometimes writing about her 14-year-old …

Women who risk
Red Canary, Canada – June 11, 2007
Red Canary talks to Tara Hunt, co-founder of Citizen Agency, and Maggie Fox, co-founder of the Social Media Group, to find out what it means to be a woman in technology…

Web 2.0 needs ‘Govt 2.0′ for citizen engagement
PC World Magazine, Australia – May 24, 2007
This was the message Canadian web and “unmarketing” guru Tara Hunt, co-founder of the Citizen Agency consultancy, delivered at the Govis conference, …

Web 2.0 requires “Govt 2.0″ for citizen engagement
Computerworld New Zealand, New Zealand – May 22, 2007
This was the message Canadian web and “unmarketing” guru Tara Hunt, co-founder of the Citizen Agency consultancy, delivered at the Govis conference, …

It Don’t Mean a Thing if You Ain’t Got That Ping
New York Times – New York,NY,USA
The technology creates the allusion that every moment can be a productive one, said Tara Hunt, 33, a marketing director for a technology consulting company …

Tara Hunt on Affiliate Thing
AffiliateTip.com, NJ – Apr 7, 2007
The next installment of the Affiliate Thing show will feature an interview with Tara Hunt, Co-Founder & Chief Trouble Maker of Citizen Agency. …

Web 2.0 and Web2Open
WebProNews, KY – Apr 16, 2007
Chris Messina and Tara Hunt were similarly lobbying. With Jen’s effort, the good graces of Tim O’Reilly and John Battelle, some help from Brady Forrest …

Web 2.0 Expo: Community Roundtable
San Francisco Chronicle, CA – Apr 16, 2007
At the moment, Tara Hunt is leading a discussion on what some of the legal responsibilities facing people who are publishing on the Web. A few minutes ago, …

Blogger code criticized
Globe and Mail, Canada – Apr 12, 2007
Sierra had been commenting on a tech column by Canadian blogger Tara Hunt, who wrote on her site about the importance of having a “higher purpose” in web …

Call for a Blogger’s Code of Conduct
O’Reilly Radar, CA – Mar 31, 2007
Looking back at the comment thread on Tara Hunt’s blog that apparently led to the launch of the mean kids site, I also see something else: it’s important to …

Friends Swap Twitters, and Frustration
Wall Street Journal – Wall Street Journal (subscription) – Mar 16, 2007
“I’m a little annoyed by some of these newbies,” said Tara Hunt, a 33-year-old marketer in San Francisco who complains that many users seem to be focusing on …

Car-sharing catching on with Bay Area drivers / Firms provide autos…
San Francisco Chronicle – Jan 22, 2007
Tara Hunt gets inside a Nissan Versa from Car-share firm … Tara Hunt holds the card she uses to unlock the Nissan Ve… …

2006

The people who populate Web 2.0
San Francisco Chronicle – Nov 5, 2006
Tara Hunt, who with her boyfriend, Chris Messina, has founded Citizen Agency, a consulting firm built on a loose affiliation of independent workers with …

The Technology Chronicles : Foo meets Bar
San Francisco Chronicle – Aug 29, 2006
I finally caught up with Web 2.0 power couple Chris Messina and Tara Hunt today, coming off a weekend in which they found themselves in (gasp) different …

Big business nerds aim to connect with clients online through…
cbc.ca – May 20, 2006
When Toronto-based blogger Tara Hunt moved to California eight months ago to become marketing director for a new photo site, she took her huge online …

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