September 19, 2007 – 8:44 pm
Many companies have spent alot of advertising dollars to tell us what’s wrong with the competition. I spent the last US election, wondering what each candidate really had to offer since all I heard from them was what their rival did (or was going to do) wrong. I constantly hear from startups who talk about [...]
September 18, 2007 – 8:42 pm
In my recent presentation at e.day, my “5 sure-fire steps to transforming yourself from a spammer into a connector” (said with booming voice) were:
Turn that bullhorn around: stop talking and start listening
Be part of the community you serve: get out of the boardroom and into the community
Design for maximum happiness: design products that delight people
Embrace [...]
Describing to others how Citizen Agency has become successful has been difficult. Mostly it’s because we couldn’t really pinpoint it. We don’t do anything that conventional wisdom would say could lead to success. We didn’t have a business plan. We refuse to use any traditional ways of marketing/advertising. Our website pretty much sucks. We don’t [...]