Thanks so much to my friend, Jay Fichialos, now on Ma.gnolia and sending me awesome links like this one that say things like:
…the one thing I have been able to extract as the core and essential principle is the fact that people are the singlemost important elements in a company. When you think about it, [...]
q: What do you call someone who joins communities, adds friends and generally uses social networking tools to promote their own interests solely?
a: a community freeloader
Now, promoting your interests within a community isn’t a bad thing, per se. Having strong networks of people is a great advantage to furthering your causes, getting advice, meeting the [...]
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This is the presentation that Chris and I will be giving tomorrow morning here in Taupo, New Zealand. I thought you may want to take a sneak peek.
I had to downgrade the images so that Slideshare would accept it, so if you want a copy of the high resolution [...]
We were offering up some suggestion on how to get more collaborative with citizens to a municipal government official the other day, but it seems that everything we offered up would not be allowed under the Brown Act of 1953. Stuff like using open to the public Google Groups to correspond between project stakeholders (allowing [...]
I’ve talked about this topic in a couple of places, but I don’t think I’ve actually posted what we ended up kind of coming up with as pretty decent measurements of the health of a community. But, perhaps I should first define what I mean by community health:
The health of a community is the gauge [...]
Probably about 6 months before I was hired by Riya.com, I was interviewed by a VP of Interactive at Chapters Indigo in Toronto.
I think that interview was a couple years ahead of it’s time. I remember really struggling to explain why Chapters Indigo needed the idea of online community and community tools. Saying, “When people [...]
From my presentation at e.day 2007…presentation and transcript below. The Video.
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways [...]
Geek Marketing, I’m actually truly glad that Steve Rubel named it this. It’s simple and explanatory of how a new ethic is emerging in marketing. This format is more realistic and relationship driven. Realistic because it doesn’t try to fool itself into thinking that any measurement formerly known as ROI means anything. Click-throughs and traffic [...]
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