Boutique Era | ::HorsePigCow:: marketing uncommon

Category: boutique era

The World is Neither Flat nor Spiky, It is…

April 28, 2007 – 6:48 pm

…complicated.
Riya’s Leaves India
Just recently a former coworker of mine from Riya India messaged me to ask me what I thought of Munjal’s recent decision to pull out of India. After I read his post and reflected on the sadness of it (I met most of the India team and really enjoyed hanging out with them [...]

By miss rogue | Also posted in economics, insight, research, travel | Comments (13)

What Boutique is: part I

January 25, 2007 – 1:38 pm

Boutique (from my mac dictionary): French, literally ‘small shop,’ via Latin from Greek apothēkē ‘storehouse.’ Compare with bodega .
Some people are getting my reference to boutique mixed up with luxury brands. Personally, I wouldn’t be caught dead with Louis Vuitton bag and I’m sure most Boutiquers wouldn’t be either. The difference, as the diagram [...]

By miss rogue | Also posted in insight | Comments (22)