Comments on: More on Throwing Sheep

By: Lex

Lex — Thu, 23 Apr 2009 13:03:30 +0000

By the way Tara, I’m already telling people that one of the excellent reasons to buy your book is so you can start working on the next one. And I’m getting my vote in now that I think it should be called “Throwing Sheep”. Consider my vote placed!

By: Paul Jones

Paul Jones — Mon, 20 Apr 2009 00:30:56 +0000

Dear Jetpacks,

Just finding out here that you were the origin of the Twitter man from the future. Someone tweeted or IMed to me completely without credit and I couldn’t trace it back to you til now. Of course, I’ll credit you — as I should have and would have in the first place. Where did you get the base image from by the way?

(I have also written you directly).

By: Daniel Collico Savio

Daniel Collico Savio — Wed, 15 Apr 2009 23:32:23 +0000

Hi Tara
Basically agree and keep thinking on the exact translation to Spanish of “throwing sheep”. Though I get the idea.
Still, I do wander why when you go up in the enterprise pyramid the open minded & sensible things doesn´t seem to be so self-evident as you put it.
Somewhere the rationale is wrong.
Cheers,
Daniel

By: (Money for Nothing) Kicks for Free » So you’re saying people “tweet” what they’re eating for breakfast?

Wed, 15 Apr 2009 16:13:38 +0000

[...] From. Share this: [...]

By: Jetpacks

Jetpacks — Tue, 14 Apr 2009 12:08:53 +0000

Nice to see Paul Jones using my work without crediting me.

Hope he get lots of big laughs with his awesome presentation.

By: Christina Viering

Christina Viering — Tue, 14 Apr 2009 00:17:02 +0000

Hey, throw some sheep my way!

By: Chris

Chris — Mon, 13 Apr 2009 21:31:10 +0000

This is actually originally from a long running series of blog posts on the fabulous blog http://wheresmyjetpack.blogspot.com/

By: miss rogue

miss rogue — Sun, 12 Apr 2009 18:29:12 +0000

@Kathy Ha! Of course! It reminds me a great deal of your slide style! Awesome.

By: Kathy Sierra

Kathy Sierra — Sun, 12 Apr 2009 18:06:21 +0000

Oh how I love that slide : )

By: Kevin Lenard

Kevin Lenard — Sun, 12 Apr 2009 14:12:30 +0000

Thanks to Carol Ellen for pointing me to your site!

I like your use of odd analogies! “Throwing sheep” is all about human social engagement, of course, and it is what the guys were getting at in chapter 4 of “The Cluetrain Manifesto” back in 2001 (http://www.cluetrain.com/book/markets.html), “Markets are Conversations”. Somewhere in the transition from the barter market in the town square to ‘marketing’, marketers forgot that human beings are social animals who crave and perform best (most do, at any rate) in face-to-face interactions, or at least in involving, interactive, communal ways.

You are absolutely right, Tara, that everyone in business, small or large, forgets this at their peril. As the guys pointed out in comments to your last post, SMB may not be able to afford to build interaction tools into their businesses at the moment, but the cost of tools will come down as more people like you and your firm ‘get’ that there’s a need and begin to push for the development of off-the-shelf solutions.

I believe that ‘experiences’ are going to take over as “the new ATL” (http://advertisingbusinessmodelredefined.blogspot.com/2009/03/new-atl.html) and that the marriage of XM with social and interactive marketing, spurred to evolve more quickly due to this economic/cultural readjustment, this marketing ice age, is going to be the fundamental platform for all successful marketing efforts in the near future.

I’d enjoy the opportunity to throw some sheep with you in the way we humans interact best, face-to-face, should you have a moment during your upcoming visit to TO!