Archive | November, 2008

This Week’s Links on Ma.gnolia

This Week’s Links on Ma.gnolia

Some stuff I’m reading this week…

Digital Domain – The Forces Driving Women Out of Computer Science – NYTimes.com

Digital Domain - The Forces Driving Women Out of Computer Science - NYTimes.com

When one looks at computer science in particular, however, the proportion of women has been falling. In 2001-2, only 28 percent of all undergraduate degrees in computer science went to women. By 2004-5, the number had declined to only 22 percent. Data collected by the Computing Research Association showed even fewer women at research universities like M.I.T.: women accounted for only 12 percent of undergraduate degrees in computer science and engineering in the United States and Canada granted in 2006-7 by Ph.D.-granting institutions, down from 19 percent in 2001-2. Many computer science departments report that women now make up less than 10 percent of the newest undergraduates.

ColorFlip.com by Rafaël Rozendaal, collection of Sébastien de Ganay

ColorFlip.com by Rafaël Rozendaal, collection of Sébastien de Ganay

This is pretty gorgeous. And insanely addictive.

Op-Ed Contributor – Have You Driven a Bus or a Train Lately? – NYTimes.com

Op-Ed Contributor - Have You Driven a Bus or a Train Lately? - NYTimes.com

The Obama administration should ask the companies, as a condition of financial assistance, to begin shifting from being just automakers to becoming innovative “transportmakers.” As Barack Obama’s new chief of staff, Rahm Emanuel, recently said: “You don’t ever want a crisis to go to waste. It’s an opportunity to do important things you would otherwise avoid.”

msnbc.com video: Cubicle haters find new home by ‘coworking’

msnbc.com video: Cubicle haters find new home by 'coworking'

Awesome news editorial for Conjunctured Coworking out of Austin and a great description of the benefits of Coworking.

TwitterCounter: How popular is @missrogue

TwitterCounter: How popular is @missrogue

Twitter stats – fun

Op-Ed Columnist – The Formerly Middle Class – NYTimes.com

Op-Ed Columnist - The Formerly Middle Class - NYTimes.com

In times of recession, people spend more time at home. But this will be the first steep recession since the revolution in household formation. Nesting amongst an extended family rich in social capital is very different from nesting in a one-person household that is isolated from family and community bonds. People in the lower middle class have much higher divorce rates and many fewer community ties. For them, cocooning is more likely to be a perilous psychological spiral.

Horoscope – Moon in Capricorn – What is your moon sign?

Horoscope - Moon in Capricorn - What is your moon sign?

So, found out today my moon is in Capricorn, which is one dimension of why I suck at romantic relationships. And, it is in direct conflict with my Cancerian self as well as my romantic idealism, represented by something in my relationship house. The hardest part of this is that…well…it is true.

Set Editions

Set Editions

A stationery line of letterpressed cards, foil stamped postcards, and other little stuff.


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What I ‘Do’ For a Living

The most common conversation I have when I go to an event goes somewhere along these lines:

New acquaintance: “Tara, I see your name everywhere, but I still don’t quite understand what you do.”

Me: “Well, I make a living as a marketing consultant, specializing in online communities and strategy, but I spend more of my time these days as a community organizer and armchair economist. I also have a book coming out in April of 2009, which also makes me an author, and I travel around the world speaking at conferences on the online marketing and strategy work that I do.”

That’s sort of it in a nutshell. But my background is varied and so are my interests, so I believe that leads to a great deal of confusion for people as to what exactly I ‘do’ for a living. Even though my ‘about’ section as well as my resume outlines my experience and expertise in the area of marketing strategy (both online and off in less ‘traditional’ types of marketing), I admit that I spend more time reading, thinking and writing about a much broader array of subjects.

I’m deeply interested in social issues and how economics underpins much of our social world. That is what got me into the study of social capital. The current understanding of economics tends to be pretty simplistic and focused on personal wealth – that is, what is in my bank account at any given moment and what the damned government is taking out of it at the end of each year. I think this is a most unfortunate situation as economics is complex and cash money isn’t the only wealth we accumulate or distribute over our lifetimes that is of value. Certainly, we cannot pay our rent or eat if we don’t have cash money in the bank, but how we get it in there and how it supports us is what interests me a great deal. I also think it’s changed over the years, especially with the advent of the internet.

So, what I ‘do’ for a living – marketing consulting – is made possible because of my social capital, which is the culmination of my:

  • connections
  • reputation
  • influence
  • bridging capital – the number of connections you have across to different industries, social strata, etc.
  • bonding capital – the depth of your close connections (how close and how much you could ask of your connections)
  • access to ideas and talent through your connections
  • access to resources through your connections
  • “potential” access to further resources (more distant, but very legitimate)
  • saved up favors (reciprocity is huge – which is why doing good stuff matter alot with social capital)
  • accomplishments (slightly different from reputation, it is the more fungible form of SC – resumes, awards, etc.)
  • and the Social Capital of those who you have relationships with (Bordieu’s ideas on the French elite talk about this)

Added to this is my accumulation of cultural capital, which “is the knowledge, experience and or connections one has had through the course of their life that enables them to succeed more so than someone from a less experienced background.”

Both my social capital and my cultural capital are intimately woven into my economic capital. All three types of capital support and foster the growth of one another. I meet people (social capital) and learn things (cultural capital) which help me meet potential clients who see my experience as an asset (social capital) and hire me (economic capital), which produces more experience (cultural capital) and, if I do good work, opens me up for new lucrative relationships (social capital), which turn into more work (economic capital).

I think it may be tough for some people to understand the diversification of work, but I know very few people who can sum up their careers in a single word. Personally, I don’t believe humans were designed to be singularly focused, I believe we were designed to be innately curious and questioning of how the world around us works. And those of us who push the boundaries around the definition of work help innovate and pioneer new paths for new job definitions.

In regards to what I do NOT ‘do’ for a living…well, I don’t consider myself a social media consultant, the new term for someone who uses the online tools well and helps spread buzz through online communities (I think that’s accurate). Of course, that is part of my function, but I consider myself more of a strategist. When setting up Citizen Agency, I thought long and hard about how to define what we offered and came up with the idea of the tripod of strategy: environment (that’s where research comes in – understanding the market well), product (product development, innovation and designing for what you know about the market and where it is moving) and community (mostly the customer community, but also how you fit into the wider business community). Once again, all three of these, like the legs on a tripod, have to be balanced and working together towards a solid strategy. So what does Citizen Agency do? An organic strategy. I won’t take on projects where I’m asked to come in and slap together social media band-aids. I won’t advocate for a client until I believe they will be beneficial to my community of followers and friends. But I will help them get to the point where a social media strategy and community advocacy is part of the overall plan.

So, what do I ‘do’ for a living? Well, mostly I think too much about stuff and produce loads of content that, I hope, helps others come to positive conclusions and helps create a smarter marketplace. But if you want to boil it down to a pitch, I am a marketing strategy consultant.

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This Week’s Links on Ma.gnolia

This Week’s Links on Ma.gnolia

Some stuff I’m reading this week…

Renamed WiFi Networks Guilt Freeloaders Into Buying Coffee » Adrants

Renamed WiFi Networks Guilt Freeloaders Into Buying Coffee » Adrants

This is truly brilliant.

Daily Kos: Prop 8: The legal challenges are beginning

Daily Kos: Prop 8: The legal challenges are beginning

I still can’t believe that millions of total strangers who have never so much as laid eyes on me had the right to vote on my rights and equality at all, let alone that they voted against them. If this was, in fact, an unconstitutional proposition, it means they did not have that right. It won’t change the fact that they voted how they did, but it will take some of the pain away.

Cupcakes Take The Cake: Barack Obama in 1240 cupcakes

Cupcakes Take The Cake: Barack Obama in 1240 cupcakes

Artist Zilly Rosen of soon-to-open Buffalo, New York bakery Zillycakes has made this piece of art using 1,240 cupcakes to display Senator Barack Obama. 1,240 cupcakes, people!

Obama’s Seven Lessons for Radical Innovators – Umair Haque

Obama's Seven Lessons for Radical Innovators - Umair Haque

Barack Obama is one of the most radical management innovators in the world today. Obama’s team built something truly world-changing: a new kind of political organization for the 21st century. It differs from yesterday’s political organizations as much as Google and Threadless differ from yesterday’s corporations: all are a tiny handful of truly new, 21st century institutions in the world today.

Obama’s historic election « Social Capital Blog

Obama’s historic election « Social Capital Blog

The election of Saguaro’s Barack Obama as 44th, and first African-American president marks itself as a truly historic election.

Highlights: Newsweek’s Special Election Project | Newsweek Politics: Campaign 2008 | Newsweek.com

Highlights: Newsweek's Special Election Project | Newsweek Politics: Campaign 2008 | Newsweek.com

WOWOWOWOW:

“The debates unnerved both candidates. When he was preparing for them during the Democratic primaries, Obama was recorded saying, “I don’t consider this to be a good format for me, which makes me more cautious. I often find myself trapped by the questions and thinking to myself, ‘You know, this is a stupid question, but let me … answer it.’ So when Brian Williams is asking me about what’s a personal thing that you’ve done [that's green], and I say, you know, ‘Well, I planted a bunch of trees.’ And he says, ‘I’m talking about personal.’ What I’m thinking in my head is, ‘Well, the truth is, Brian, we can’t solve global warming because I f—ing changed light bulbs in my house. It’s because of something collective’.”"

hypebot: Russell Simmons On Creativity

hypebot: Russell Simmons On Creativity

There has been a major pr run-up to the 12/1 launch of Talenthouse.com – “a new entertainment company that gives artists a global online home to share their work and have the opportunity to be discovered by the best minds…

The Obama presidency: ‘It’s the network, stupid’ | Webware : Cool Web apps for everyone – CNET

The Obama presidency: 'It's the network, stupid' | Webware : Cool Web apps for everyone - CNET

“The tools have changed,” Trippi said. “It’s Web 2.0. (Obama) did it due to these tools.”

Gore says Obama’s election overwhelming – San Jose Mercury News

Gore says Obama's election overwhelming - San Jose Mercury News

Former vice-president Al Gore says he was overwhelmed by Barack Obama’s victory in the presidential election, and says he believes it could not have happened without the Internet.

The trouble with bailouts

The trouble with bailouts

That’s also why, during the postwar period, the British government protected its auto manufacturing sector with tariffs, bailouts and government-backed mergers. In the process, what had once been a country with four of the world’s best-known car companies now has no domestic automakers at all.

Contributing to New York Coworking and New Work City « Life as Sanford

Contributing to New York Coworking and New Work City « Life as Sanford

Last night, I was proud to be a member of the community who congratulated Tony Bacigalupo for the launch of New Work City. As a member of the team for these past few years, last night, a couple of people ask me what had happened to my involvement in coworking and New Work City.

Better Place

Better Place

Better Place is a venture-backed company that aims to reduce global dependency on oil through the creation of a market-based transportation infrastructure that supports electric vehicles, providing consumers with a cleaner, sustainable, personal transportation alternative.

Tesla Motors

Tesla Motors

The official site for Tesla Motors, makers of the Tesla Roadster, the high-performance electric sports car. Electric cars from Tesla Motors are developed with an emphasis on design, performance, and efficiency.

Aptera

Aptera

The first Operating Prototype achieved over 230 Miles per gallon!
Five years ago, Aptera’s founder Steve Fambro endeavored to design and build a passenger vehicle that was safe, comfortable, and more fuel-efficient than anything ever produced. This aspiration, combined with his background in engineering, led him to an intensive study of aerodynamics, and composite aircraft construction. He hypothesized that a low-drag, aerodynamic body shape could be achieved without sacrificing comfort, drivability or safety.

Op-Ed Contributor – The Climate for Change – NYTimes.com

Op-Ed Contributor - The Climate for Change - NYTimes.com

Here is the good news: the bold steps that are needed to solve the climate crisis are exactly the same steps that ought to be taken in order to solve the economic crisis and the energy security crisis.

Economists across the spectrum — including Martin Feldstein and Lawrence Summers — agree that large and rapid investments in a jobs-intensive infrastructure initiative is the best way to revive our economy in a quick and sustainable way. Many also agree that our economy will fall behind if we continue spending hundreds of billions of dollars on foreign oil every year. Moreover, national security experts in both parties agree that we face a dangerous strategic vulnerability if the world suddenly loses access to Middle Eastern oil.

New Appreciation Of the Complexity In a Flock of Birds – New York Times

New Appreciation Of the Complexity In a Flock of Birds  - New York Times

NOTHING in the motion of a single bird or a single fish, no matter how graceful, can prepare a scientist for the sight of 10,000 starlings wheeling in formation over a cornfield, or a million minnows, threatened by a predator, snapping into a tight, polarized array.

Obama’s Victory: the REAL foundation of success « OnRamp101

Obama’s Victory: the REAL foundation of success « OnRamp101

It would be easy to hand some of the credit for the Obama victory over to social media–in fact, a number of industry voices have already done so. But to look to social technologies as a, or even THE, reason that the campaign succeeded would be to shortchange both the campaign and the technologies behind it. Obama gained leadership because he believed in the power of people to create change–and he harnessed the right social tools to mobilize this power toward a shared vision and goal.

Bailout Main Street | not Wall Street

Bailout Main Street | not Wall Street

The wealthy and corporate interests who dished out billions of dollars this election season will be swarming over Washington to get their agendas passed. The energy giants will demand “clean coal,” nuclear power and offshore drilling. More big corporations facing bankruptcy because of their corruption and greed will demand taxpayer bailouts.

Obama launches Web site to reach public – CNN.com

Obama launches Web site to reach public - CNN.com

“I wouldn’t be surprised if Barack Obama starts doing a weekly YouTube video and also fireside chats for the 21st century by allowing people to filter up questions to him that he might answer.”

The president-elect already has said he’ll have a five-day online comment period before signing any nonemergency legislation, so Americans can be part of the process.

Obama Vs. McCain Search and Social Media Showdown | Adult ADD Strengths

Obama Vs. McCain Search and Social Media Showdown | Adult ADD Strengths

I got the idea for this as I was surfing the US Presidential candidates websites late Monday night, looking for ideas for online ADHD advocacy from my last post. As an Adult ADHD coach who has ADHD, I wanted examples to help raise awareness of Adult ADHD.

Battle Plans. How Obama won – The New Yorker – Ethiopian Review

Battle Plans. How Obama won - The New Yorker - Ethiopian Review

Behind the scenes look at the strategy behind the Obama Campaign.

Lexington Living – Kentucky Living | Lexington Herald-Leader

Lexington Living - Kentucky Living | Lexington Herald-Leader

When Charlie Kratzer started on the basement art project in his south Lexington home, he was surrounded by walls painted a classic cream. Ten dollars of Magic Marker and Sharpie later, the place was black and cream and drawn all over.

Interview with key architect of Obama’s ground strategy « Social Capital Blog

Interview with key architect of Obama’s ground strategy « Social Capital Blog

Well in my mind people place too much stress on the Internet and other new technology. It is very useful – but as tools placed in the hands of skilled organizers, not as a substitute for them. It made it easier for people to alert the campaign that they wanted to help and easier for the campaign to plug these individuals in to ongoing efforts.

George Bush flashes the shocker

George Bush flashes the shocker

Really. This is wild. He mustn’t know….

The Karaoke Channel

The Karaoke Channel

Stingray Media Group, the ultimate karaoke experience!

Charter For Compassion :: home

Charter For Compassion  :: home

By recognizing that the Golden Rule is fundamental to all world religions, the Charter for Compassion can inspire people to think differently about religion. This Charter is being created in a collaborative project by people from all over the world. It will be completed in 2009. Use this site to offer language you’d like to see included. Or inspire others by sharing your own story of compassion.

Barack Obama: How He Did It | Newsweek Politics: Campaign 2008 | Newsweek.com

Barack Obama: How He Did It | Newsweek Politics: Campaign 2008 | Newsweek.com

Obama understood that he had become a giant screen upon which Americans projected their hopes and fears, dreams and frustrations. Maybe such a person never really existed, couldn’t exist, but people wanted a savior nonetheless. As a bestselling memoirist he had created a mythic figure, a man named Barack Obama who had searched and quested and overcome travails, who had found an identity and a calling in public service. Obama recalled that he often joked with his team, “This Barack Obama sounds like a great guy. Now I’m not sure that I am Barack Obama, right?” He added, pointedly, “It wasn’t entirely a joke.”

Obama v. McCain – Online! | BNET

Obama v. McCain – Online! | BNET

“An effective Web site design conveys brand and presents information with a clear hierarchy,” says Mendell, who has led several award-winning site redesigns, including BNET’s. “A functional site creates intuitive access to all the content.” Here’s Mendell’s take on Obama v. McCain online.

Op-Ed Columnist – How to Fix a Flat – NYTimes.com

Op-Ed Columnist - How to Fix a Flat - NYTimes.com

How could these companies be so bad for so long? Clearly the combination of a very un-innovative business culture, visionless management and overly generous labor contracts explains a lot of it. It led to a situation whereby General Motors could make money only by selling big, gas-guzzling S.U.V.’s and trucks. Therefore, instead of focusing on making money by innovating around fuel efficiency, productivity and design, G.M. threw way too much energy into lobbying and maneuvering to protect its gas guzzlers.

John Gabriel’s Greater Internet Fuckwad Theory

John Gabriel's Greater Internet Fuckwad Theory

Normal person + anonymity + audience = total fuckwad

Samuelson: The Attack on American Affluence | Newsweek Business | Newsweek.com

Samuelson: The Attack on American Affluence | Newsweek Business | Newsweek.com

The bad news is that recovery, though boosting employment, may prove unsatisfying. Our new economic era may lapse into a state of “affluent deprivation.” That’s an unfamiliar term. It doesn’t mean poverty. The United States will remain a wealthy society. Rather, “affluent deprivation” signifies a state of mind. People feel poorer, because their sluggish income gains get siphoned off into higher taxes, energy costs and health spending. Though these all involve benefits, they don’t pay everyday bills or cover people’s routine pleasures. There’s an approaching collision between private and public wants—government spending for everything from retirement benefits to defense to the repair of roads and bridges.

Obama to take new media to White House – Politics AP – MiamiHerald.com

Obama to take new media to White House - Politics AP - MiamiHerald.com

It’s the first visible result of a major transition-team effort to make Obama’s conversations with the electorate more direct. In addition, members and supporters of the White House media upgrade want more input opportunities for the public.

Many of the changes, if adopted, also would curb the power of a traditional but often unpopular middleman between presidents and the populace: the mainstream media.

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