I heart Zappos.com muchly and Rachael and Tony made me heart it even more. I really enjoyed talking with them about the core values that makes Zappos rock so much.
(p.s. Sorry Rachael for my misspelling in the video. I’ll get Alyssa to fix it asap!)
Oh…and btw…I finished my book. Yay me! 
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BTW, Tara, that video starts playing when the page loads without me clicking on play. Making noise without anything being clicked on is the fastest way to really irritate people. Hope that won’t become a regular thing, or that you’ll find some way to make it have the sane default of silence-until-interacted-with. Thanks…
Congratulations on finishing your book.
Thanks Luis for telling me. Viddler must have changed something. It didn’t do that previously.
Thanks Colin…did you change the way the video loads?
Looks fixed now!
By the way, I think your ‘notify me of follow-up comments by email’ box may be busted? I didn’t get a copy of comments #2 or #3, and nothing obvious shows up in my spam folder.
Ever your friendly neighborhood blog bug reporter…
Congrats on the book - I had a look at the book page at http://www.horsepigcow.com/book-the-whuffie-factor/ and had a read. Sounds interesting, but I hate to say this but a few copy errors need fixing on that page:
If you want to keep that message, I’d switch it around to something like: “You have to use Facebook, Twitter, or YouTube until you love them, if you want to learn the secret sauce behind them. This book demonstrates how/why/whatever.” (Come to think of it, that last sentence sort of says reading this book won’t give you the secret sauce - sort of counters “providing the strategic map and specific tactics for success”. Or does it explain how to maximise learning from using those social applications?)
Para 3 - missing fullstop after book.
Para 4 Sent 1 - missing the word ‘you’ between show and how.
Para 4 Quote - missing the word ‘to’ between how and raise (might want a ‘that’ after raise, but that’s a personal style thing).
Para 5 - I’d put a comma after elusive (but that could be a personal style thing, too
The last sentence - this threw me a little the first time, as I expected it to say “If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to
use them until you love themread this book.”Looks interesting and hope this feedback helps things.
@kerry Thanks for your feedback. Seeing that I merely copied and pasted the press material my publisher gave me, I’m a little concerned. Some of what you point out is personal style, but a few of them were actual glaring errors!
Yikes. Thanks.
I wish zappos’ core values included shipping beyond the US (ie to the rest of the shoe-wearing World)
@Luke - well, shipping is hardly a value, but I understand your pain. I used to live in Canada where I couldn’t get anything.
Great interview.
Best part: it was about the people you were interviewing, and not about you.
(Not that you’re not interesting and great and wonderful and all that … but when you focus on the interviewees and not the interviewer you’ve got a much greater chance of getting a great story.)
Really well done.
This is a great interview that reminds us the winning points for companies today. Being honest and passionate, and above all being human is important for attracting people (customers + employees).
Congrats for finishing your book ! I’ll be among the first people to get it.
Excellent interview. Love the humbleness. My favorite line was “We don’t want arrogant and egotistical people to join the company”.
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[...] discover the COO and other Zappos staffers! You can follow me @djuggler. Watch Miss Rogue’s Interview: Zappos.com’s Tony Hsieh and Rachael Brown to learn more about this great company. Btw, the Zappos ten core values [...]