Comments on: Dear World of Marketing… http://www.horsepigcow.com/2007/11/dear-world-of-marketing/ a world uncommon Thu, 09 Feb 2012 14:03:36 +0000 hourly 1 By: Do you want transactions, or relationships? « Is this Future Shock? http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-49124 Do you want transactions, or relationships? « Is this Future Shock? Fri, 23 Nov 2007 15:08:17 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-49124 [...] Hunt in her Dear World of Marketing post pointed out that Truly long lasting brands are those who build RELATIONSHIPS with their [...] [...] Hunt in her Dear World of Marketing post pointed out that Truly long lasting brands are those who build RELATIONSHIPS with their [...]

]]> By: joel http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-49108 joel Tue, 20 Nov 2007 21:18:42 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-49108 Interesting idea, but putting the "customer" (prospect, really) in control would bring about the decline and fall of western civilisation. I put my home phone on the do-not-call list and have heard from one telemarketer this year. I love that. I hate people "messaging" me at home. I suppose if I could opt out of all kinds of communiques via VRM that would be a good thing. Thanks for sharing your video experience. We went through exactly the same process with B&H, friendly help, good advice, bought a cam and some other things and then tried to use it. Then got the firewire cable. Then a cable for the microphone... Interesting idea, but putting the “customer” (prospect, really) in control would bring about the decline and fall of western civilisation.

I put my home phone on the do-not-call list and have heard from one telemarketer this year. I love that. I hate people “messaging” me at home. I suppose if I could opt out of all kinds of communiques via VRM that would be a good thing.

Thanks for sharing your video experience. We went through exactly the same process with B&H, friendly help, good advice, bought a cam and some other things and then tried to use it. Then got the firewire cable. Then a cable for the microphone…

]]> By: Marketing 2.0 « Scotsman on a Horse http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-49042 Marketing 2.0 « Scotsman on a Horse Wed, 14 Nov 2007 18:58:29 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-49042 [...] Dear World of Marketing… | ::HorsePigCow:: marketing uncommon Now, my buddy Doc Searls and a group of really smart folks have been working on this thing called VRM (stands for Vendor Relationship Management), which gets at solving the issue that I’m talking about. In basic terms, it puts the customer in charge of when the vendor can deliver messages. Published in: [...] [...] Dear World of Marketing… | ::HorsePigCow:: marketing uncommon Now, my buddy Doc Searls and a group of really smart folks have been working on this thing called VRM (stands for Vendor Relationship Management), which gets at solving the issue that I’m talking about. In basic terms, it puts the customer in charge of when the vendor can deliver messages. Published in: [...]

]]> By: Joe Cascio http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-49014 Joe Cascio Tue, 13 Nov 2007 14:11:17 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-49014 Yes, please...Mr. Marketer, just help me instead of making me endure your sales "process". Be less concerned about what YOU want to sell me, and be more concerned about what I want and need. Help me solve my problem or reach my goals with your products, because that's why I'm here. Although I've never taken a marketing course in my life, it seems to me that that must be in MKT 101. Consumers buy things to fill a need in their life, not just to play the part of consumer in your little one act sales play. In your example here, it sounds like you want to make a video blog. This in itself gives the savvy marketer who's interested in HELPING you a huge amount of information. It tells them what sort of camera might be adequate, what you're going to do with the video (hello? "Cables"?) and how you might be editing it, and also that you might need auxiliary audio gear, that the camera should have an external mic jack, and on and on. Hey, maybe they might even look for videobloggers to ask what else you might need. But the key is not to have a pre-packaged "video blog accessory kit" that you try to upsell me on, but rather to find out what I *really* need. Maybe I already have an external drive or maybe I need recommendations on editing software (hey, there's a chance to extend your product arsenal into a new area). But to be fair to the vendor side, I can see the difficulties in this approach. It requires a much more informed, intelligent sales person and those just don't grow on trees. It requires an investment of time that may not pay back, or actually help your competitor. I'd like to hear the counterarguments, too. ps. Some link love from @Pistachio on Twitter sent me here. Yes, please…Mr. Marketer, just help me instead of making me endure your sales “process”. Be less concerned about what YOU want to sell me, and be more concerned about what I want and need. Help me solve my problem or reach my goals with your products, because that’s why I’m here. Although I’ve never taken a marketing course in my life, it seems to me that that must be in MKT 101. Consumers buy things to fill a need in their life, not just to play the part of consumer in your little one act sales play.

In your example here, it sounds like you want to make a video blog. This in itself gives the savvy marketer who’s interested in HELPING you a huge amount of information. It tells them what sort of camera might be adequate, what you’re going to do with the video (hello? “Cables”?) and how you might be editing it, and also that you might need auxiliary audio gear, that the camera should have an external mic jack, and on and on. Hey, maybe they might even look for videobloggers to ask what else you might need. But the key is not to have a pre-packaged “video blog accessory kit” that you try to upsell me on, but rather to find out what I *really* need. Maybe I already have an external drive or maybe I need recommendations on editing software (hey, there’s a chance to extend your product arsenal into a new area).

But to be fair to the vendor side, I can see the difficulties in this approach. It requires a much more informed, intelligent sales person and those just don’t grow on trees. It requires an investment of time that may not pay back, or actually help your competitor. I’d like to hear the counterarguments, too.

ps. Some link love from @Pistachio on Twitter sent me here.

]]> By: Mark Harrison http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-49011 Mark Harrison Tue, 13 Nov 2007 13:37:17 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-49011 Tara, I _so_ know how you feel, and am glad to hear you say it. For the last few years, I've worked with a particular web retailer here in the UK (as a consultant then as a non-exec Director), and watched business grow by 70% EACH YEAR as we do basic stuff like "tell customers what they might need to go with what they've just bought." It feels hard, particularly if you're starting from a "catalogueware" site, but it's worth doing. One simple "getting started" piece of advice for any business on the web is: IMAGINE YOU WERE THE CUSTOMER, AND YOU DIDN'T KNOW WHAT YOU NEEDED... NOW USE YOUR OWN SITE, DAMMIT. IF YOU CAN'T IMAGE THAT, GET A REAL CUSTOMER, BUY THEM COFFEE... ASK THEM TO USE THE SITE AND SHUT UP AND WATCH THEM. Tara,

I _so_ know how you feel, and am glad to hear you say it.

For the last few years, I’ve worked with a particular web retailer here in the UK (as a consultant then as a non-exec Director), and watched business grow by 70% EACH YEAR as we do basic stuff like “tell customers what they might need to go with what they’ve just bought.”

It feels hard, particularly if you’re starting from a “catalogueware” site, but it’s worth doing.

One simple “getting started” piece of advice for any business on the web is:

IMAGINE YOU WERE THE CUSTOMER, AND YOU DIDN’T KNOW WHAT YOU NEEDED… NOW USE YOUR OWN SITE, DAMMIT.

IF YOU CAN’T IMAGE THAT, GET A REAL CUSTOMER, BUY THEM COFFEE… ASK THEM TO USE THE SITE AND SHUT UP AND WATCH THEM.

]]> By: Dan Blank: Publishing, Innovation & the Web » Blog Archive » Marketers, Customers and Relationships http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-48987 Dan Blank: Publishing, Innovation & the Web » Blog Archive » Marketers, Customers and Relationships Sun, 11 Nov 2007 20:00:01 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-48987 [...] E. Hunt explains to marketers why people are disenfranchised with their brands: “Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then [...] [...] E. Hunt explains to marketers why people are disenfranchised with their brands: “Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then [...]

]]> By: Apple Blog » Blog Archive » links for 2007-11-10 http://www.horsepigcow.com/2007/11/dear-world-of-marketing/comment-page-1/#comment-48971 Apple Blog » Blog Archive » links for 2007-11-10 Sat, 10 Nov 2007 19:22:42 +0000 http://www.horsepigcow.com/2007/11/08/dear-world-of-marketing/#comment-48971 [...] Dear World of Marketing… | ::HorsePigCow:: marketing uncommon Tara Hunt on why out of the box experience can frustrate and damage your brand. (tags: article marketing) [...] [...] Dear World of Marketing… | ::HorsePigCow:: marketing uncommon Tara Hunt on why out of the box experience can frustrate and damage your brand. (tags: article marketing) [...]

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