Geek Marketing, I’m actually truly glad that Steve Rubel named it this. It’s simple and explanatory of how a new ethic is emerging in marketing. This format is more realistic and relationship driven. Realistic because it doesn’t try to fool itself into thinking that any measurement formerly known as ROI means anything. Click-throughs and traffic [...]
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Women in Technology Edited by Tatiana Apandi First Edition October 2007 (est.) Pages: 64 -
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