Some stuff I’m reading this week…
Return of the King - Robert Scoble - Yahoo - Jerry Yang
“The more you can engage with your consumers and provide tools back to them, the more viral your services will become,” Horowitz says.
Doc Searls Weblog · Go from hell
In our private lives we defend ourselves from the marketing messages [...]
Probably about 6 months before I was hired by Riya.com, I was interviewed by a VP of Interactive at Chapters Indigo in Toronto.
I think that interview was a couple years ahead of it’s time. I remember really struggling to explain why Chapters Indigo needed the idea of online community and community tools. Saying, “When people [...]
On October 22-23 in Mountain View, Kaliya Hamlin and a group of others is putting on a really cool conference that I thought everyone should know about:
She’s Geeky
A Women’s Tech (un)conference
October 22-23 in Mountain View, CA.
This event is designed to bring together women from a range of technology-focused disciplines who self identify as geeky. [...]
Many companies have spent alot of advertising dollars to tell us what’s wrong with the competition. I spent the last US election, wondering what each candidate really had to offer since all I heard from them was what their rival did (or was going to do) wrong. I constantly hear from startups who talk about [...]
In my recent presentation at e.day, my “5 sure-fire steps to transforming yourself from a spammer into a connector” (said with booming voice) were:
Turn that bullhorn around: stop talking and start listening
Be part of the community you serve: get out of the boardroom and into the community
Design for maximum happiness: design products that delight people
Embrace [...]
Right after I finished my presentation at e.day yesterday, a gentleman walked up to me to say to me:
“If this future of social capital and whuffie you predict is correct, and I largely believe it is, then that means the future belongs to women.”
I made a silly joke telling him to keep it quiet because [...]
From my presentation at e.day 2007…presentation and transcript below. The Video.
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways [...]
I think it’s coming along nicely. Yay factoryjoe!
For those of you who haven’t been reading long, learn more about coworking here. It totally rawks.
::and for those of you who don’t know the reference to the starfish, you need to read The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations.
I’m constantly surprised at the number of different ways social networks treat the ‘friending’ process. Chris does an awesome job of recording these patterns via screenshot, but I want to outline a couple of the treatments of the processes of friending and how a couple of my favourite social networks handle it. Particularly:
“Levels” of friends
Adding [...]
I'm speaking! Ask me about the friend discount!
