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2 Comments For This Post

1. Chas Grundy Says:
   February 2nd, 2007 at 7:35 pm

   As The Cluetrain Manifesto says, “markets are conversations.” As I see it, “community” is a euphemism for a market.

2. miss rogue Says:
   February 2nd, 2007 at 7:53 pm

   Right…but by ‘market’, the cluetrain authors meant more ‘marketplace’ rather than the seller to buyer…meaning that marketplaces are full of conversations…between customers and that is what should be heeded.

   Community isn’t and won’t ever be a euphemism for market. Community should mean people bonded in some deeper form to work towards something better, safer, more desirable. Sometimes a commercial entity is involved, but I can’t think of a single instance where it is the central force that unites.

1 Trackbacks For This Post

1. Nomadic Learner - » Defining Community: An Online Facilitation Group Discussion Says:
   February 19th, 2007 at 5:26 pm

   [...] Community or Not a Community? Quote from the post: Sometimes what we’re calling communities are in fact arguments, or conversations, or people who happen to like the same brand of orange juice. Comments: Chas Grundy suggested: as The Cluetrain Manifesto says, “markets are conversations.” As I see it, “community” is a euphemism for a market. Comments: Tara responded: right…but by ‘market’, the Cluetrain authors meant more ‘marketplace’ rather than the seller to buyer…meaning that marketplaces are full of conversations…between customers and that is what should be heeded. Community isn’t and won’t ever be a euphemism for market. Community should mean people bonded in some deeper form to work towards something better, safer, more desirable. Sometimes a commercial entity is involved, but I can’t think of a single instance where it is the central force that unites. [...]