I received an email a couple of days ago from Sam Harrelson, introducing me to someone new. This 'someone new' was not merely a contact I should meet because we share this and that in common...this 'someone new' is the person Riya hired as the Marketing Director!

Thank goodness...I say...I was wondering if they were ever going to get around to it!

Beth comes from a history of successful stints at Audible and Lowermybills.com, and her specialty lies in affiliate marketing (but she's not one of the bad ones that email you constantly saying, "I just put you on my website, why don't you put me on yours" Funny interview with her about that here.). In fact, Beth employs a mighty blend of traditional marketing with that crazy Gonzo, Cluetrain, Pinko stuff that some of us do.

I said to Beth in an email conversation this evening:

"I think I needed to create more spreadsheets."

to which she replied:

"LOL. Yes. People like spreadsheets. Especially ones with big numbers at the bottom."

Egad, I like her already!

Congrats, Beth! I know you'll do very well!