Snakes on a Phone!

Citizen Agency has been working with mobile SMS startup, Mozes.com, and I convinced them the other day to get involved with a Snakes on a Plane! It was easy. I just showed them the many links, including Snakes on a Blog (awesome), and they were hooked. So, they let me have the 'SoaP' keyword.

So...what am I going to do with that?

What it's about.

Well, if you subscribe to the SoaP broadcast, you will receive SoaP tips, secrets and contest notifications (that I dig up). You will also receive instructions on how to join the flashgroup we'll be setting up on August 18th (release date). I'm hoping that people across North America (sorry...your carriers overseas won't play along) will participate in this and be able to connect via SMS chatter as they excitedly get ready for the movie, stand in line for the movie and watch the movie.

I also want to see what kind of cool stuff emerges from these interactions. There have been pretty awesome things emerging from connections we're making through SoaP already. Kathy Sierra talked about the nod a while back...and I believe SoaP is one of those 'in group' things.

Either way, SMS helps us keep connected through the movie.

How to join up.

[there is no charge, but if you don't have unlimited SMS, you may want to get it] It's pretty simple:

1. Just SMS 'SOAP' to MOZES (66937)
2. You'll get a confirmation message and instructions on how to join the broadcast
3. Done.

Then:

1. I'll send out a couple of messages a week with fun stuff [the first one was how to get Samuel L. Jackson to call your friends]
   
2. Then late on the 17th, I'll send out instructions on how to join the flash group as well as how to post messages to it

From there...who knows?

There are already 1020 people subscribed. You don't need to sign up at Mozes (although, if you do, you can see the conversation afterwards as Mozes saves it for you in your profile).

Tags: snakesonaplane, mozes, pinkomarketing(ish)