::HorsePigCow:: marketing uncommon: Chris Carfi raps on the Long Tail

8/28/2006

Chris Carfi raps on the Long Tail

...and it is worth the read:

part I
part II
part III
part IV

His premise questions are:

If what I am marketing is in a niche in the tail, how do prospective customers find me?
Being in a niche is great and all, but it would be nice to be closer to the head of the curve...how do I move my niche to the left?

Good stuff.

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