Dabble's Brilliant Launch Strategy
Congrats to Mary and team for working hard and launching the really swell video/media search/discover/collection tool, Dabble.
But even better is the way they are launching. Sure, sure...the blogging stuff is good. People are all abuzz...but the *best* part is The Vlogger.
This isn't some badly produced promotional video...although it is going to be a great promotional tool for Dabble...it is a funny, interesting introduction to a series (hopefully) that I am already addicted to. I adore Ryan Junell's sense of humour...I have ever since I met him last September at Webzine.
Now...Mary didn't go out and haphazzardly hire someone to do this stuff. Mary has been part of the web and vlogging community for a long time. She's at every event. Involved in all sorts of projects. Volunteers her time with causes, standards and issues. She is totally part of the community she serves.
Oh and btw...unlike many startups, Mary didn't send out a generic 'I like your blog, check this out' note to my inbox. She didn't send a note at all. I heard about it on Twttr, then read it 'through the grapevine' and got to discover The Vlogger for myself - which made me feel engaged and excited about it.
IMHO, Dabble is going to go far. Good luck and I'm a convert, Mary!
3 Comments:
they totally stole their name from DabbleDB.
I wanted to check it out, by subscribing to the video feed in iTunes, so I can get it with all of my other video podcasts, but the RSS 2.0 feed isn't including the video file as an enclosure, so it won't work.
Pity to see a mistake like this on something that's supposed to help us find new audio and video content. If I can't subscribe, chances are I won't remember to come back later and manually download any content. Hope Mary gets this fixed soon.
Anon:
You must be from DabbleDB because only the DabbleDB people probably care about the fact that you and Dabble use the same word, dabble, in your names.
If you wanted Dabble, why didn't you get it yourself? Instead of DabbleDB?
You can't claim trademark. You have databases and they have video.
Get over it and move on with your products and if they are good, people will know you.
And stop whinning.
Post a Comment
Links to this post:
Create a Link
<< Home