Stunning is stunned
Ah...okay...so, I was pointed towards a screenshot highlighting that the Nikon / Flickr deal may not be so fruitless after all. Nice. Highlighting members of Flickr for their stunning shots. I like that idea:
But wait... scan down the page and see another part of their campaign...ostensibly done by an entirely different team of people...you know...those people who think that Kate Moss's boney rss is essential to selling a point and shoot camera:
But it gets better...I'm loving the whole "What is Stunning?" thing going on here. I'm imagining a bunch of too-cool-for-their-own-style ad execs sitting in a boardroom coming up with these lines (imagine hands gestured in the air to reveal the words in lights):
Stunning is a look. Stunning is a moment. Stunning is a vision. Next line:
Then they go on to show naked Kate Moss and offer me the chance to go to some lame Hollywood parties. So, looking at the camera (non-exciting and they really don't tell me what I can do with it - why is this stunning? I mean, the photos in their stunning gallery aren't even taken with this Coolpix thing.), I'm thinking...another potentially great campaign turned into a bunch of crap. Personally, I think they had too big of a budget for this one. ;) You had me at Flickr gallery...
What do you think?
But wait... scan down the page and see another part of their campaign...ostensibly done by an entirely different team of people...you know...those people who think that Kate Moss's boney rss is essential to selling a point and shoot camera:
But it gets better...I'm loving the whole "What is Stunning?" thing going on here. I'm imagining a bunch of too-cool-for-their-own-style ad execs sitting in a boardroom coming up with these lines (imagine hands gestured in the air to reveal the words in lights):
Stunning is a look. Stunning is a moment. Stunning is a vision. Next line:
Then they go on to show naked Kate Moss and offer me the chance to go to some lame Hollywood parties. So, looking at the camera (non-exciting and they really don't tell me what I can do with it - why is this stunning? I mean, the photos in their stunning gallery aren't even taken with this Coolpix thing.), I'm thinking...another potentially great campaign turned into a bunch of crap. Personally, I think they had too big of a budget for this one. ;) You had me at Flickr gallery...
What do you think?
Tags: nikonstunninggallery, badadvertising, flickr
5 Comments:
Crap, Tara, don't approve that last comment I made. I just now saw on the photo with Kate Moss that there is a web address. Apparently I looked at the photo of her so intently that I totally missed that it said the web address below her picture. I guess Kate really was stunning although kinda kills the purpose of the ad if one doesn't look at the web address in it and just at the model.
Sex isn't typically the best way to sell a non-sexual product in my opinion. That's my marketing thinking.
You are absolutely correct Tara, especially in light of her recent cocaine bad-parenting fiasco... not exactly the star you want to link your name to. Yes, the flickr link was great... and then it fizzled.
Too much money to spend.
But hey, since I'm not buying a Nikon, and this is about capturing eyeballs, might as well be a stunning ad.
They're TRYING so hard.
Maybe someday they'll get it right...
As a MAJOR Pinki advocate (as you may be aware!), I was initially very excited by this campaign and have been waiting for you it to catch up with you!
On the face of it, this is the epitome of Pinko - even though you are a worlwide brand, let the community build the content (with acceptably subtle accreditation given to those who use the Nikon camera), even though you are a worldwide brand, fully embrace a community-led (flickr) website and all-in-all a visible but only slightly marketing guided message and branding...until I then get told that THIS is stunning...Kate Moss.
It is amazing how so few words can ruin such an enormous amount of great work!
Do you remember the longest EVER running cartoon strip aside from Peanuts? "love is..."? is a cartoon strip that has been around since the dawn of time and can only do this because love (as almost any emotion) is indefinable by any set of rules or any statement (or website!)...and the same is true for stunning.
Stunning is equally indefinable, so why do Nikon need to show me a picture of a woman whose sole claims to fame are having epitomised "Cocaine Chic" and a boyfriend who make a mockery of the english law system and needs locking up?
My case is not especially against Kate Moss (although I do detest her boyfriend!) but more the fact that after such good Pinko work, the agency thought "I know, let's chuck someone famous in - that way the CMO won't shout at us for breaking with tradition".
A potentially great Pinko campaign ruined by a pillock who thinks they need to tell ME what I think stunning is...check out my blog for THAT!
(ok, not so stunning...sorry!)
Nikon want a fully Pinko idea...tell them to Google Sandi Thom. Now THERE's a girl with talent who used the new net to earn herself a number 1 spot in the UK with just a myspace ID and a webcam!
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