6/27/2006

Community building takes patience

Hmmmmm...

Okay, so if we are truly going to consult for your project, Marc, the first thing you have to do is pull back on the reins here.

Rules of engagement for community building:
  1. be patient
  2. be part of the community you serve
  3. build something amazing and they will come
  4. SPAM means that if someone hasn't expressed interest explicitly (i.e. signed up, then opted in to receive emails), don't send email
  5. it's all in the organic growth...that means 100% natural
  6. limit outgoing messages altogether, unless they are incredibly personal
  7. work with the grassroots, not against it
  8. concentrate on individual relationships, not mass messaging
  9. involve the community early on in the development process
  10. trust is the new currency...if you spend it, you can't replenish it - it's a valuable, non-renewable resource
  11. be patient
The thing is...we are taking on Marc as a client because we think he has the right ideas and want to make certain that it gets executed properly and in harmony with the community. We want to see him succeed and we want to make certain that the grassroots movements that we know and love succeed, too.

Okay...so Wednesday we roll up our sleeves and get down to the very serious discussions about how this is going to work. :)

posted by miss rogue at 3:51:00 AM  

5 Comments:

nick cowie said...

First thing, get somebody in to rewrite the content on that webpage.

The three types of "end-users and stakeholders" in the current langauge is going to alienate potential clients because it is badly written. Need a better term than "user" and need a better sales pitch about why you should get involved.

Great concept, but it needs work and a lot of Miss Rogue magic

6/27/2006 05:08:05 AM  
Tim Jackson- Masi Guy said...

Excellent observations Tara (of course). These rules of engagement that need to be handed oout on little pocket-sized laminated cards or something...

6/27/2006 08:57:14 AM  
Marc Canter said...

Just spell my name correctly won't do - huh?

You mean all those people can spam me, pitch me their products, ideas and services and I don't get to pitch them back?

6/28/2006 02:55:22 AM  
miss rogue said...

Two wrongs don't make a right, Marc. ;)

Where did I mis-spell your name?

T.

6/28/2006 02:58:46 AM  
nick cowie said...

Good grief I just read my sleep deprived (blame the new puppy) comment from yesterday.

What I was trying to say, was thank you for the eleven commandments of community building.

The PeopleAggregator website broke rule number 2 by talking down to the potential community members.

If the writing style reflects the company attitude, you have a "challenge" ahead, good luck.

6/28/2006 04:59:10 AM  

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