Sutori...your stories
Sutori, an interesting new site from Blast Radius (from my hometown, Tdot) gives people the chance to air their beefs as well as praises of customer service and overall experience with products. You can post your experience, vote on other's experience ("Yeah, they suck!" or "Funny, I've had nothing but great service from XYZ company"), and you can 'Make a Difference' by making those voices heard by the companies themselves.
Nice. I really like this idea. They haven't launched yet, but their blog has a teaser and you can sign up to be informed when they do go live.
I've loved The Consumerist, and I think Sutori takes it to the next level. Rock on Customer Revolution!
7 Comments:
Technically Blast Radius is a Vancouver company with an outpost in Tdot but it is a fine Canadian company. :-)
Chris
I'm sure Sutori will see a lot of complaints about customer service, but hopefully (and possibly more interesting) will be positive stories...since the positive stories are typically rarer.
(Always nice to see interesting stuff coming out of Canada...as a Montrealer speaking...)
This is an interesting thought. As a corporate person the first reaction is to fear these things. We have a natural tendency to want to control the message. For example our customer page was fought against by certain elements because they viewed customer listing as a potential target for our competitors and that our customers would not cooperate. My view was if we did our job right then we have nothing to fear. Six months on there is 100 or so customers who love what we do. I prevailed and the list keeps growing. My next agenda is customer experience website where we let the customer partners have a free-for-all wiki like Satori where they can post their experiences good or bad. Some people think I am crazy, I trust our community of customers to be honest and open. Tara is this pinko marketing or am I going to be looking for another job in six months?
Greg: this is Pinko and hopefully you will not only be working, but continuing to change attitudes where you work. Great work.
;)
I have a saying Tara, conventional wisdom allows for mediocre thinking (or lack of). Conventional wisdom is a crutch for complacency. Anybody can be okay, some can be good, and a few can be great. Now I will get off my horse (-:
I'm glad you mentioned this site, since I'm currently involved in a customer service dispute with Live Journal, and this could be a powerful tool for getting our story out. As someone who personally runs an IT company and deals with customer service daily, the way Live Journal and its parent company, Six Apart, has been systematically treating its customers is nothing short of shameful.
There is always danger in forum reviews. If you haven't already heard about the way that marketers are invading forums, check out this newspost for a start http://www.penny-arcade.com/2006/02/01
From there you can move on to check out how these companies are sneaking around. Some employees can apparently have something like 150 identities at any given time!
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