Snakes on a MotherF*^$&ing Marketing Theory
So, Chris and I are leaving Toronto last week and we drive by this huge cinema overlooking the QEW and what do we see? A huge arse billboard advertising the immenent release of Snakes on a Plane. Man...you know...I've used the Snakes on a Plane example in almost every presentation I've made, but I have yet to blog about it here.
The problem with Snakes on a Plane as an example is that, well...it's so motherf&*^ing amazing that I lose my motherf*$%ing mind.
Snakes on a Plane. If you haven't heard of this, I don't know where you've been. It's this movie, right, about snakes...on...erm...a plane. And Samuel L. Jackson (da man) agreed to make the movie just because of the title. Seriously. Someone called him up and said something like:
"Sam, my man. These dudes want you to star in this crazy arse movie with a really wacked title."
"Yawn. What is it?" (Sam's heard it all, right?)
"Snakes on a plane."
"No effing way! I'm in."
"Really?"
"Are you out of your effing mind? Motherf*&$ing snakes ona motherf#@*ing plane?! I have to make this movie."
Okay, so that's my fantasy conversation, but it sounds from all accounts that this is pretty close to fact. It's alright. There are alot of people who don't get it. That's the beauty of it. That's why it's become an entity in itself.
Poke around the wikipedia account, then go visit Snakes on a Blog (and then there is Snakes on another Blog), view a few of the other sites talking, check out the music contest at Tagworld, poke around YouTube and Flickr, watch the CNN account of the story, or you can peruse the over 13,500 posts that reference Snakes on a Plane....then there is this hilarious sound clip that
If you aren't excited about this movie after all of this, I don't know what is wrong with you. ;)
Then tell me that isn't the most Pinko example...**evar**
Tags: snakesonaplane, pinkomarketing, marketing
11 Comments:
I do hope you won't be using the spelling of **evar** on your blog...we wouldn't want anyone correcting your spelling!!
I drove past the very same Cinema last week and couldn't believe my eyes when I saw the gigantic "coming attractions" poster for Snakes. It suddenly dawned on me that big media may finally be getting it... in spite of the careful market research, planning and audience testing the studios engage in they're just as opportunistic as the next guy when it comes to making a buck. Pinko marketing or not it's good to see stuff like snakes "slipping through the cracks" :-)
I drove past the very same Cinema last week and couldn't believe my eyes when I saw the gigantic "coming attractions" poster for Snakes. It suddenly dawned on me that big media may finally be getting it... in spite of the careful market research, planning and audience testing the studios engage in they're just as opportunistic as the next guy when it comes to making a buck. Pinko marketing or not it's good to see stuff like snakes "slipping through the cracks" :-)
gotta check it out...
Here are the clips of the guy calling the airline.
Funny enough I was reading this months Vanity Fair (Anderson Cooper cover)yesterday and they have a page featuring Elsa Pataky who of course stars in the film. Samuel Jackson wanted her especially for this film.
Paul - 'evar' is a new spelling (I saw you corrected it on the wiki, too...) invented in IRC and other such chat rooms. It isn't a type-o. I know I'm spelling it differently.
http://www.youtube.com/watch?v=xhu_qDdGSNU
Last couple of seconds of the Clerks II trailer...wait for it!!!
Snakes etc, I read it and thought damn this is the perfect Pinko explanation then I realized if it's the perfect description to me then I don't need it and if you don't get it then further explanation won't help you.In other words no hope until the revolution comes and all understand or starve.
I wonder though, will the film ever be able to live up to it's legendary pre-release cult status?
It certainly stands a good chance of being "old news" before it even hits theatres and "over-hype" is a big risk for it.
Just seen the Snakes on a Plane Trailer...does a great job of informing you of all the other big blockbusters that you will see this year (superheroes, pirates etc) but reminds you that none of them will have snakes on a plane. Continues the great job of promoting this
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