Pinko-izing Sprint Update
Thanks for your feedback! I've had some good suggestions via email, seen a few blog posts and a couple of entries on the wiki. I'm closing the contest on Friday and will be announcing the winner over the weekend.
This stuff rocks.
This stuff rocks.
[tags: pinkomarketing, cluetrain, marketing]
2 Comments:
How is this a contest?
If you're breathing and have a pulse, Sprint will make you an ammassador.
It's like you're offering to give away tap water.
I need to think the practiacility of this thing through a bit, but the idea is AMAZING!
How about a scheme where people use the phone to add content, then leave the it ONLY in places that members of a special sprint website would know where to look.
Members of the sprint site who knew about the scheme could take the phone to a secure place, once they have added their own content (video/pictures etc.) they would place it another place only signed-up memebers would find-it.
In this way (please bear with me, I am thinking on my feet/arse here!) buzz is created about "this phone" doing the rounds, members enhance the community by giving/sending/receiving clues from previous memebers about where the phone could be, it then gets sent elsewhere...almost like a mystery pass-the-parcel game. (anyone following this?!)
All the time, content is being added to the phone (what is the memory like - maybe one shot/video per user?).
At the end of the scheme (again, bear with me here), a designated user must return the phone to upload the content to the community website...
wadddaya think?
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