Wikispaces has gone Pinko

I was chatting with Adam Frey at Wikispaces (they host the Riya support wiki) and he told me about a rather Pinko campaign they've organized. They are offering up free Wikispace accounts (all general accounts at Wikispaces are already free, but the premium ones with customizable templates and add free pages cost $$ per month) to teachers.

Why teachers?

Over the last few months, some of the most gratifying feedback we've received has been from teachers telling us how valuable Wikispaces has been to them. Some of the teachers we've been talking to are clearly pretty special. They would do great things with or without online tools but it's also clear that we can help.

Wow. So, Wikispaces are rewarding their happiest customers (and those that need it the most) with free accounts and loads of support? Crazy. They've also found a great niche audience, not through marketing, but through actually listening to feedback.

Adam and crew knows that, by rewarding this group and giving them the tools, that teachers will most likely talk to other teachers. Will they all use Wikispaces? Maybe. But they will learn the power of using wikis as a tool for education. That's uber beautiful.

I love hearing these rockin' stories. Definitely bring on more. I'd love for everyone to record them on the PM wiki under the Pinko Examples section. You can link to the company, but it would also be useful for you to create a page that tells the world the following:

• The story behind how it all came about (maybe you noticed activity in a niche area like Adam and wanted to explore that)
• What you did to foster it (not push it...or maybe you just 'got out of the way')
• What were the outcomes (successful? Not? Advice?)

Real-world examples are really exciting...and you don't have to call it Pinko, be purely Pinko or anything (that's how I'm organizing it). I'm looking foward to us as a marketing community sharing our stories.

[tags: pinkomarketing, cluetrain, marketing, wikispaces]