Mary Hodder on Attention

In a brilliant post delineating 'sticky eyeballs' from 'attention/intention', Mary writes:

What's the difference between the static web and the live web?
Participation.

What's the difference between consumers and users/amateurs?
Participation.

What's the difference between attention and eyeballs?
Participation.

Exactly.

[tags: maryhodder, attentiontrust, attention, intention, stickyeyeballs]