Marketing Continuum...now available in 2 dimensions!
This may be a better illustration of what I'm talking about. ;)
[tags: pinkomarketing, cluetrain, marketing]
3/21/2006
This may be a better illustration of what I'm talking about. ;)
Please note: The comments expressed here on HorsePigCow are my own and do not necessarily reflect the opinions, beliefs, wishes or even approvals of my employer. In fact, sometimes I say things that downright make my employer cringe, which is part of being a blogger.
6 Comments:
I'm not sure the PR position is correct. I consider it more personal (pr people talk to stakeholder and know their name), but less partecipative (pr people aim at influencing stakeholder but don't conversate with them... they use surveys).
Ciao :-)
@Nicola,
True...but I'm talking more about the interaction with the community that they want to reach. And I'm referring to publicity more than research. So, yes, the communication with the journalist is personal, but they are trying to reach a mass audience (sometimes targeted to a sector, of course, but not individuals, which would put it into the personal section). In regards to participating, rather than pushing, PR people are creating a story rather than a sell. Sure, they sell to the journalists, but good PR people knit tales for journalists to tell rather than hard sells.
;)
Tara I think this illustration makes perfect sense, and the 'Participation' element is vital. You are correct that you can't always predict the path that the consumer will choose, and I think increased interaction and participation with the consumer is how marketers can increase their chances of getting it right(which is a point I should have made in my first comment).
Excellent illustration, nice job ..
Where do you see Amazon-style CRM in this matrix?
tick vg!!
I'm going to look at this from an e-CRM perspective and see what shape an "integrated" customer experience looks like?
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