3/22/2006
Please note: The comments expressed here on HorsePigCow are my own and do not necessarily reflect the opinions, beliefs, wishes or even approvals of my employer. In fact, sometimes I say things that downright make my employer cringe, which is part of being a blogger.
4 Comments:
Nice one Tara, wish I could tell you which online community property I'm with so you could better explain how it's chief is blowing every oppty for doing the pinko marketing thing, which is essential for our survival :-( My guess is that if things keep up, you'll be reading our obituary soon.
Amen. I am passionate about evangelising this changing role. Way to go.
Hey Tara,
While I absolutely agree that creating passionate users is essential, at least for the type of stuff I'm working on, I've gotta conduct oodles of user studies to get the product right, and all that market research stuff is essential in determining the price of your product, the consumer willingness to pay, and making investors happy.
Word of mouth -- recommendations from friends of yours who are domain experts -- audiophiles for stereo equipment, tech geeks for computer stuff and many other gadgets -- and telling the story publically (blogging) helps a ton with the actual sales.
My takeaway is: don't underestimate the need for doing some traditional marketing stuff as well as the word of mouth, human, real, recommendations that, in the end, are the messages people actually listen to.
Hey Tara
Bloody LOVE it! It takes something like this for people to realise that marketing is not a dictatorship. The brand is what consumers perceive it to be not what the Marketing Dictator/Director would like it to be.
and let's face it, we all know that there is no better sales tool than a personal recommendation!
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