How Not to Blog
Nice. Nicholas Carr gives a frightening list of exactly what not to do when corporate blogging.
If you want to guarantee that:
Personally, I don't know what all of the hub-bub was about. Robert is human. But not only that, Nick, he has been instrumental in changing the culture of Microsoft. He may have saved that company because he is so human. He's been acting as the MS punching bag for years now...I always figured he was a robot for not swinging back ocassionally.
If you want to guarantee that:
- Nobody ever reads your blog
- Nobody likes you
- People in the blogosphere continue to laugh hysterically at your dinosaur ways
Personally, I don't know what all of the hub-bub was about. Robert is human. But not only that, Nick, he has been instrumental in changing the culture of Microsoft. He may have saved that company because he is so human. He's been acting as the MS punching bag for years now...I always figured he was a robot for not swinging back ocassionally.
[tags: robertscoble, microsoft, nicholascarr, badbloggingadvice]
8 Comments:
Scoble saved MS? really?
Nick Carr's post deserve to be read without the sarcasm about Scoble, it is not as simple black and white.
OK, I'll chase rawhide on this one, and hate myself in the morning.
You claimed Nick Carr's list would be great for bringing about the following:
1. Nobody ever reads your blog
2. Nobody likes you
3. People in the blogosphere continue to laugh hysterically at your dinosaur ways
In order:
1. Nobody who? He said don't blog (corporately) if you don't have a legit business reason for doing so. Corporations don't generally like to do things that can't be tied to revenue. Sorry, but it's true. (I should note that the corporations with longevity do this, for better or worse.) BTW - Scoble mentioned recently that MS was seeking to quantify their "audiences". Put that in your kool-aid. :-)
2. And this is the goal of business blogging? Making blog pals? I'm just asking. And again, nobody who?
3. Nick Carr warns that reining in corporate bloggers = getting ridiculed for being a dinosaur. Looks like he was half right.
My opinion: Everyone should rollerskate because my skating buddies and I enjoy rollerskating. That's my takeaway from this post.
(Commence: Hating myself for chasing rawhide on this non-issue.)
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i agree with you 100%, tara. scoble brings it 99.9% of the time with balance. the guy's human and that's what we all dig about having a conversation... it's human -- highs and lows included.
people need to chill out.
I'd divide this brouhaha along two lines:
1. Scoble is human. He writes a blog. Sometimes his emotions show up on his blog. That's a good thing. Lines like this are bullshit:
"Blogging is a hot medium. The people who blog for your company should be ones who can keep their cool - and who aren't likely to fall in love with their own words. Often, the people who most want to be allowed to blog are precisely the ones who shouldn't be allowed to blog."
Maybe that kind of thinking flies if China is your company's role model, but otherwise, as Tara said, no one's going to read you if you stick with the nice "toe-the-line" boys and girls.
2. Corporate blogging or whatever doesn't exist. At least not in the blogosphere. There are blogs and then there are spin agents using a medium that looks like a blog.
It may look like a blog, be coded like a blog and have comments like a blog, but seriously, it's not a blog. Apply Carr's 7 Thesis to Splogs and I'd agree with him. Because rules that like belong in the preschool someone-else-cleans-your-diapers world.
Anyway, I have my own idea on how to solve this problem.
"And this is the goal of business blogging? Making blog pals? I'm just asking."
Absolutely. Or, more accurately, it's to help build a collection of raving fans. All public-facing activities should be aimed at building a collection of raving fans.
You go girl! It's funny that he criticizes Scoble for being acrimonious and then posted a very pointed entry. I posted my own opinions on Mr. Carr's comments. There is some wisdom in there, just takes awhile to tease it out =)
"Absolutely. Or, more accurately, it's to help build a collection of raving fans. All public-facing activities should be aimed at building a collection of raving fans."
Apple doesn't blog (officially), and yet they have raving fans. Discuss.
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