RIAA = Grinch
Nice. Just in time for the holidays, students at Drexel University, Harvard and USC will receive lawsuits in the mail.
Just where does the RIAA think they are going with this campaign?
Personally, I think the music industry is lacking in imagination. Let's see, we have loads of students downloading music for free. Hmmmm... And, we know that these same students don't mind spending loads of money on ringtones. So, why are they downloading music for free but paying for ringtones?
Hmmmm...is it pure rebellion? Maybe it's just that peer 2 peer networks don't have stolen ringtones? Maybe buying music isn't cool anymore? Perhaps the enforcement of these 'messages' makes P2P even hotter?
It seems clear to me that there are all sorts of opportunities that the RIAA is either too daft to notice or too lazy to think up.
1 Comments:
To say the music industry is lacking imagination is an understatement. I've worked with all of the major labels. They are unimaginative, greedy, arrogant, and ignorant. This is an industry that fails to understand that online music, especially Apple, saved their asses. Instead they wring their hands over the fact that they don't get top dollar per track, and they try to make up the difference by doing things like suing their best customers.
I'm all for copyright protection and stopping piracy. But suing a bunch of college kids who don't have deep pockets seems counterproductive. There's no money there, and rather than make an example of a bunch of "pirates" they alienate their customer base. Which is why these same customers continue to download pirated music.
Contrast this with the indy labels, who work hard to build and maintain a loyal fan base by leveraging the internet, giving away music, and building communities.
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