Piggyback Marketing
Hmmmm...
I guess that when you don't have a real marketing team or budget, you just piggyback on other's efforts.
A little cheesy, but an interesting strategy nonetheless. Next time I need to put together a strategy, I'll just hide in the shadows until a close-enough-to-be-competitor does all of the leg work and then spend my days doing their vanity searches so I can spam the blogosphere with my own messages.
It's so simple, it's brilliant.
2 Comments:
they're paid-to-troll
thanks for the mention on the "marketing team". can i take it as a compliment? anyway your piggyback marketing is also rewardful for the bloggers you piggyback as my traffic rose nicely since you pinged me. waiting for your alpha test invite. thanks
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