File this under the wherehaveyoubeenallmylife tag. I had a keychain once with a flashlight, but, obviously it was useless when searching in the bottom of my bag for my keys. This is very innovative.

It's also kind of a safety thing. Although I really don't like propagating that women are unsafe in public (stats show that women are more likely to be injured by someone they know in their own homes), I've been in many dark parking lots/garages rifling for my keys for what seems to be hours making myself a prime target for 'bad guys'. Sure, the light could be a beacon, but I'd be in my car so fast they couldn't 'get me'.

Whatever. It's very cool.

[via: Gizmodo and BBC]