Trying to monetize blogging is a tricky issue. I know that's what he meant, I just had to make a jest. (sorry, Seth) ;)

It does appear odd to see Pam's million $$ smile appearing beside Jeff, but it makes for a GREAT conversation. Perhaps disconnect IS the story here.

I had sort of similar issues when I put Google's AdWords up for a short spell on my blog. When I railed against the numerous SUV's on the road in our energy hungry world, I got SUV ads appearing in the column. Not only a disconnect, but the sheer antithesis to what I believe in. Sometimes the results are funny, sometimes they create unpleasant results. Like what Zoli said: it is just technology without human feelings.