Microsoft has a smart marketing manager...in XBox
No wonder that machine has taken over the world (especially for the youth and 28-34 male market). John Porcaro is a Cluetrain Manifesto follower. It's like a cult, you know. There are 'insiders' and 'outsiders' and those that read it feel very strongly about it.
Here is what John had to say in his post 'The Corporate Blog Tipping Point':
Here is what John had to say in his post 'The Corporate Blog Tipping Point':
It all comes down to one thing: the most important thing is having a
conversation with customers.How can you take the "best" blogging has to offer and use it on a corporate website? I don't think you need to publish blogs. What you should do is:
- See The Cluetrain Manifesto. Markets are conversations.
- Post information on your company or product website that is:
A) relevant, B) current, and C) written in a human voice. If there's a reason for
customers to come to your site, they'll come.- Offer a way to ask for and collect feedback.
Although I DO think that RSS and ATOM are going to change the way the world receives information, I think John is bang-on about everything else.
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